When we think of red, a few things come to mind: wine red, blood red, fire red… But there is one that has been etched into our eyes and minds for over 130 years: Coca-Cola red. So, what happens to a brand that possesses the world's most powerful visual weapon when it can't use it? If it were forced to wear the colors of its competitors, could it still be "itself"? Today, we will try to answer these questions by focusing on Coca-Cola. The Birth of Coca-Cola Red Our story goes